The Starting Point

The goal was to find a Video Editor with a strong background in eCommerce and performance-driven content for Structured, a leading eCommerce marketing agency. The ideal candidate needed to create high-converting video content that aligned with the agency's data-driven approach.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

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Selling Points

Fully remote role with a flexible schedule
Opportunity to work on diverse eCommerce brands and projects
Regular feedback and growth opportunities to refine skills
Collaborative environment with a focus on innovation and experimentation

Requirements

Proven experience in video editing, particularly for eCommerce or performance marketing
Proficiency in Adobe Premiere Pro, After Effects, and other video editing tools
Strong understanding of storytelling and visual aesthetics
Ability to work in a fast-paced, data-driven environment

Our Winning Approach

Leveraging the talent pool

By re-engaging with candidates from our talent pool, we were able to quickly identify a strong fit for the role. This approach not only saved time but also ensured that we were working with candidates who were already familiar with our process and values.

Qualify their portfolio

We carefully evaluated candidate portfolios for creativity, technical skills, and the ability to create performance-driven content. This helped us identify the finalist as a top candidate early in the process.

Key Insights That Helped Us Hire The Perfect Candidate

Video Editors thrive when they have access to performance data and insights, allowing them to create content that aligns with client goals and drives results
Providing clear creative direction while allowing room for experimentation and innovation helps Video Editors produce their best work
Regular feedback and opportunities for skill development keep Video Editors engaged and motivated to grow within their role
Maintaining organized talent pools with potential candidates for roles you anticipate hiring in the future ensures a quicker and more efficient hiring process when the need arises