Our Result

Instead of one, we have found two great candidates who met all the requirements for the role. This way, we saved 2-3 months worth of work and recruitment fees for the client.

The Starting Point

We were tasked to find 1 TikTok Media Buyer for an international, full-scope marketing agency called ATTN Labs.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Requirements

Proven track record of working & scaling D2C brands on Paid Social channels
Strong experience with developing creative briefs for TikTok
Experience managing monthly ad budgets of at least $100k p/m on TikTok

Our Winning Approach

Targeted headhunting

Paid job ads would not get us the candidates that we needed, so we headhunted from the very beginning, targeting media buyers who had previously worked with digital marketing agencies/eCommerce brands

High-quality testing

Our test allowed candidates to showcase one of their case studies explaining how they achieved the result. A scenario- based question was added to see how they would handle a brief

Key Insights That Helped Us Hire The Perfect Candidate

We had to be precise with how we formulated our interview questions. Media buyers know how a wrongly asked question can help them create a better picture of their experience
Media buyers are willing to change their current role & negotiate their salary as long as there are 3 things in place - good clients, good products, and strong creative/copywriting teams
Many great media buyers just didn't have a chance to work for a good company yet. Therefore, we didn't judge them based on their ad spend solely