The Starting Point

Our goal was to find a Paid Search Specialist for Everyday Dose to take over scaling their Google ads account and find new ways to scale the brand through different Search channels.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Great benefit and compensation package that highlights personal well-being and growth
Opportunities for growth into a more senior and leadership position
Full ownership of the Paid Search channel growth
Fully remote & international team

Requirements

3+ years of experience working with DTC brands
Hands-on experience with managing 7 figure yearly ad budgets
Strong analytical skills and familiarity with third-party attribution tools
T-shaped marketing knowledge and thorough knowledge of the full marketing funnel

Our Winning Approach

Concise and clear task

To avoid mishiring, ensure that you have a practical assignment that tests them. Whether it’s a live audit or a case study, ensure that it proves their skills as a specialist.

Proactive communication

In the marketing world, you need to be fast but thorough. Always keep your candidates engaged and communicate each step of the process - especially if there are delays. Avoid “ghosting” candidates as it will give you a negative reputation.

Key Insights That Helped Us Hire The Perfect Candidate

Look for candidates with strong analytical skills and experience using tools like Google Analytics and Excel. They should have a proven ability to optimize campaigns based on data and metrics to maximize ROI
Hire someone who stays up-to-date with industry trends and can quickly adapt to changes in algorithms and best practices. Ask about their recent experiences with updates and how they’ve adjusted their strategies
A great candidate combines technical skills with creativity, crafting compelling ad copy and engaging campaigns. Evaluate their ability to think strategically about campaign goals, audiences, and messaging to align with broader marketing objectives.