The Starting Point

Mockberg, a Scandinavian jewelry brand rooted in elegance and sustainability, was ready to scale their online presence. With a growing focus on lifestyle branding and content-driven engagement, they needed a Junior Social Media Manager who could not only create compelling content but also embody their voice and values.

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Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

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Selling Points

Creative freedom and the ability to experiment with new ideas
Clear path for profressional growth
Hybrid flexibility in Stockholm
Hands-on access to influencer campaigns and high-profile events to build out their network

Requirements

At least 1 year of experience in social media and content creation
Strong grasp of social media analytics and a good understanding of how to stay tp to date with trends
Passion for fashion, design and storytelling
Fluent in Swedish & English

Our Winning Approach

Targeted emerging creative talent

We focused on sourcing junior professionals from fashion, lifestyle, and design communities - including those with freelance or internship experience - rather than relying on traditional job boards. This helped us tap into a fresh and trend-savvy candidate pool.

Prioritized brand affinity over corporate polish

Instead of screening for polished CVs, we looked at Instagram portfolios, TikTok presence, and real-world content examples to assess alignment with Mockberg’s visual language and tone.

Key Insights That Helped Us Hire The Perfect Candidate

We wrote a narrative-led job description that clearly illustrated how their work would directly impact the brand’s identity and why Mockberg was worth investing their creativity in.
For junior candidates, knowing they’ll have the chance to grow with the brand, take ownership, and work cross-functionally matters just as much as the role itself.
Mockberg’s focus on empowering women and promoting sustainable luxury gave candidates a meaningful reason to apply. Purpose-led brands naturally attract purpose-driven talent. Always highlight your strengths at every stage of the recruitment process.