The Starting Point

Seranova Beauty, a rapidly scaling beauty brand revolutionizing the anti-aging space, was at a pivotal moment in its growth. With a global customer base, high-volume sales, and increasing complexity across markets, the team needed a Head of Finance (CFO-level) to take full ownership of its financial operations.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

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Selling Points

Global remote team with flexible hours
Full ownership of finance department for a fast-scaling brand
Massive opportunity to shape financial systems from the ground up
Beauty brand with a strong, passionate mission in the anti-aging space

Requirements

3+ years in finance roles in DTC brand
Hands-on experience with payment processors, tax platforms, and reporting tools
Strong financial analysis, reporting, and process optimization abilities
Proficient in Excel, QuickBooks, and comfortable with remote collaboration

Our Winning Approach

Targeted CFO-minded operators in DTC

We focused on candidates who had already scaled DTC brands or were #2s in finance roles at growing startups - individuals who could plug in quickly, lead autonomously, and understand digital product margins.

Sourced beyond the usual finance circles

Rather than looking solely in accounting-heavy pools, we actively searched in growth-oriented finance communities, prioritizing those familiar with performance marketing, SaaS-style reporting, and eCommerce tax laws.

Key Insights That Helped Us Hire The Perfect Candidate

We framed the role as a mission-critical opportunity to shape a brand’s financial future - from systems to strategic planning - not just balance the books.
Candidates were most attracted to the promise of autonomy, trust, and full control over financial decision-making in a brand on the rise.
By positioning Seranova’s growth and potential exit as key milestones, we appealed to candidates eager to be part of a brand’s pivotal stage - and to build systems with real outcomes in mind.

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