The Starting Point

AdUniverse, a prospective SaaS Startup, needed a Growth Marketing Manager to launch their MVP into the market and help to put their name out on the market.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

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Our Winning Approach

Spend time understanding the market

When working with diverse roles and industries, it’s important that we take time to not only understand the role but also research the landscape to see different titles and keywords people use on their profiles - this makes sourcing more effective.

Selling the position

Growth Marketing Managers are in high demand, so it’s important to create a compelling job description to entice them. Highlight how they will contribute to success and how they will be rewarded for it.

Key Insights That Helped Us Hire The Perfect Candidate

The best candidates demonstrated a strong ability to bridge technical and business goals. We looked for individuals who had successfully launched new products or features in competitive markets, particularly in the SaaS industry.
The ideal candidate needed to be a visionary leader who could inspire teams and drive innovation, whilst also being very hands-on in the early stages of marketing.
We shared honest insights about the company’s challenges and opportunities during the interview process. This transparency helped us attract candidates who were genuinely excited about solving tough problems and contributing to the company’s growth.