Our Result

In just 7 days, we sourced, screened, and helped hire a Direct Response Copywriter with the perfect blend of strategy, execution, and creative testing rigor.

The Starting Point

When Seranova Beauty approached us about the Direct Response Copywriter role, we moved with urgency and precision. Within hours, we activated our network of performance marketers and conversion-focused creatives, prioritizing those with deep experience in beauty, wellness, or supplements.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

‍

Selling Points

Global remote setup with flexible hours
Collaborative performance and creative teams to support ideation
Full creative ownership and testing autonomy
Fast-moving brand with clear growth goals

Requirements

Minimum 2 years of experience writing direct response copy for high-growth DTC brands
Performance-driven mindset and understanding metrics like CTR, CVR, and ROAS
Skilled in funnel writing - from ad to landing page to checkout copies
Strong creative instincts with a track record of launching winning copy

Our Winning Approach

Prioritized portfolios with data-backed wins

We didn’t just look at copy style. We screened for proof: landing pages with tested variations, Meta ad angles with real CTR data, and flows that drove revenue.

Sourced performance writers from DTC growth circles

Instead of generalist copywriters, we targeted individuals with a proven track record of improving conversion rates — often former freelancers for brands in beauty or wellness niches.

Key Insights That Helped Us Hire The Perfect Candidate

By delivering a razor-sharp brief with expectations, KPIs, and test assets up front, we sped up the decision-making process and earned buy-in from top-tier candidates.
Our pitch emphasized the role’s impact and ownership - making it clear this wasn’t just another writing gig, but a seat at the growth table.
The candidate we hired was excited by the brand’s scale, testing culture, and the opportunity to write copy that drives revenue, not just brand impressions.