The Starting Point

Our goal was to find a CRO Specialist to join Forge, an eCommerce brand in the beauty industry, to create effective funnels and strategize for strong A/B tests that drive conversions.

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Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

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Our Winning Approach

Target the right profiles

We focused on sourcing CRO specialists with proven experience in eCommerce. By targeting professionals skilled in optimizing user journeys and running A/B tests specifically for eCommerce, we ensured they bring strategies that deliver real results.

Finding the culture fit

We go beyond resumes to assess cultural fit and alignment. Our process includes evaluating problem-solving skills, communication, and adaptability—key traits for excelling in the fast-paced world of CRO.

Key Insights That Helped Us Hire The Perfect Candidate

Understanding the candidate's approach to testing and optimization was key to ensuring alignment with the brand's goals.
Highlighting the brand’s commitment to CRO showed candidates that it’s a strategic priority, not a side project.
Ensuring the candidate had access to traffic data was crucial for attracting top-tier talent, as they would have a lot of opportunities to test out all of their ideas.
Diving into the candidate's methodology for testing and optimization helped us identify those who could seamlessly align with the brand's specific needs. By focusing on their strategic approach and past successes, we ensured the candidate’s style matched the scale and complexity of our projects, leading to a more precise and impactful hire.