How we hired a Creative Strategist for a UK-based menswear eCommerce brand in under 3 weeks

Our Result

In under 3 weeks, we have found the right candidate who met all the requirements for the role.

WEEK 1
8 candidates interviewed
WEEK 2
4 candidates presented
WEEK 3
Creative Strategist hired 🚀

The Starting Point

We were tasked with finding an analytical Creative Strategist for an eCommerce brand called Tailored Athlete. With this hire, their main goal was to increase the quality of the creatives.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

• Fully remote & international team • A fast-growing company with a clear path to personal career growth • Opportunities to travel to meet the team and to work on on-site shoots • Autonomy to create new processes and build out the creative department

Requirements

• Proven experience working with Creative Strategy for DTC brands • Strong understanding of performance metrics that impact creative ads • Portfolio showing previous ad winners and their strategies • Ability to coordinate creative teams and manage end-to-end processes

Skills We Looked For

• Detail oriented • Strong communication skills • Eye for trends • Self-starter with a desire to learn

Our Winning Approach

Be clear in your messaging

Creative Strategist can be a role within so many different fields, so ensure you emphasize keywords such as “eCommerce”, “performance ads” and “DTC” in the title and job description.

Always ask for a portfolio

Although Creative Strategists are not always hands-on with the designs themselves, always ask to see a portfolio of the creatives they’ve directed and ask for them to include metrics & strategies.

Key Insights That Helped Us Hire The Perfect Candidate

• Look for a candidate who is adept at tracking and responding to eCommerce trends and shifts in consumer behavior. Their ability to adjust creative strategies based on these trends will keep your ads fresh and engaging. • Hire a Creative Strategist who excels in merging creative ideas with performance data. They should be skilled at using metrics like click-through rates and conversion rates to drive and refine their creative strategies for better results. • Ensure the strategist thrives in a collaborative environment where they can use feedback to iterate and improve. They should work effectively with teams to continually refine and enhance ad campaigns.

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