The Starting Point

We were tasked with finding an analytical Creative Strategist for an eCommerce brand called Tailored Athlete. With this hire, their main goal was to increase the quality of the creatives.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

A fast-growing company with a clear path to personal career growth
Opportunities to travel to meet the team and to work on on-site shoots
Autonomy to create new processes and build out the creative department
Fully remote & international team

Requirements

Proven experience working with Creative Strategy for DTC brands
Strong understanding of performance metrics that impact creative ads
Portfolio showing previous ad winners and their strategies
Ability to coordinate creative teams and manage end to end processes

Our Winning Approach

Be clear in your messaging

Creative Strategist can be a role within so many different fields, so ensure you emphasize keywords such as “eCommerce”, “performance ads” and “DTC” in the title and job description.

Always ask for a portfolio

Although Creative Strategists are not always hands-on with the designs themselves, always ask to see a portfolio of the creatives they’ve directed and ask for them to include metrics & strategies.

Key Insights That Helped Us Hire The Perfect Candidate

Look for a candidate who is adept at tracking and responding to eCommerce trends and shifts in consumer behavior. Their ability to adjust creative strategies based on these trends will keep your ads fresh and engaging.
Hire a Creative Strategist who excels in merging creative ideas with performance data. They should be skilled at using metrics like click-through rates and conversion rates to drive and refine their creative strategies for better results.
Ensure the strategist thrives in a collaborative environment where they can use feedback to iterate and improve. They should work effectively with teams to continually refine and enhance ad campaigns.