The Starting Point

We were tasked with finding a copywriter for an eCommerce marketing agency called TransBiz, who would help increase the quality of the produced copies and reduce the turnaround time for creating copies.

Our Solution

To attract applicants with the desired qualities, we at Prosana worked closely with our client to come up with selling points, requirements, and skills necessary for this position.

Selling Points

Fully remote & international team
Possibility to create an individualized growth plan and set KPIs to achieve those goals
Frequent feedback sessions and reviews to improve themselves
Autonomy and freedom to experiment with new ideas

Requirements

Several years of experience in Copywriting for eCommerce
Good understanding of conversion principles
Ability to write for different channels such as Meta Ads, landing pages, email copy
Sharing the same values as the team

Our Winning Approach

Targeted headhunting

We started by having a narrow filter - agencies that work with eCommerce clients on the Amazon platform, and from there we expanded our search to other agencies and eCommerce brands

Paid ads

Our search targeted Europe - beginning with Eastern European countries. We also explored the network of other European-based employees that are on the TransBiz team, as we knew they came from a similar industry

Key Insights That Helped Us Hire The Perfect Candidate

Set the right expectations for this role - are you looking for someone branding-orientated, direct-response, or a combination of both? Ensure this is clear in your messaging
Ask for previous writing samples so you can see how they can adapt their writing style to different brands
Focus on several key questions to qualify the candidates better. Ask them questions to see if they really understand what direct-response marketing is, and how they continue to keep up to date in the industry